Monday, April 4, 2022

Reality stars jump from TV to politics

Presented by PREMION: Delivered every Monday by 10 a.m., Weekly Score is your guide to the year-round campaign cycle.
Apr 04, 2022 View in browser
 
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By Stephanie Murray

Presented by PREMION

TOP LINE

REALITY CHECK— Sarah Palin stunned Alaska Republicans when she launched her campaign for Congress on Friday. She might have been the governor of Alaska and a vice presidential candidate, but Palin's second-most recent appearance in the public eye wasn't in politics. It was when she was revealed on "The Masked Singer."

Reality shows, it seems, are a steppingstone to politics now. Former President Donald Trump, the star of NBC's "The Apprentice" for 15 seasons, is one example. But he's hardly the only political candidate to come from reality TV. (Trump just endorsed Palin on Sunday night in her bid to replace the late Rep. Don Young).

"The Apprentice" launched several other short-lived political careers. Omarosa Manigault Newman floated herself for Congress long before she worked in the Trump administration, and Surya Yalamanchili lost an Ohio congressional race. "Survivor" cast member Rupert Boneham was the Libertarian nominee for Indiana governor in 2012.

Another reality TV star running for office right now: "American Idol" runner-up Clay Aiken, who is a candidate in NC-04 this cycle. Meanwhile, two reality TV personalities ran in the California recall to oust Gov. Gavin Newsom. Republican Caitlyn Jenner, who appeared for years on "Keeping Up With the Kardashians" jumped in the race. Steve Chavez Lodge, formerly engaged to former "Real Housewives of Orange County" star Vicki Gunvalson, also ran for governor.

It's not just federal races that are attracting the reality TV talent. Jim Bob Duggar, whose family starred in "19 Kids and Counting" for years, lost an Arkansas state Senate race in December. (Duggar was a state representative before he appeared on the show). Ben Higgins, who was "The Bachelor" in 2016, briefly ran for a Colorado state House seat that same year.

 

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Days until the CA-22 special election primary: 1

Days until the Indiana and Ohio primaries: 29

Days until the Texas runoff: 50

Days until the general election: 218

Days until the 2024 election: 946

 

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With the 2022 midterms in full swing— political marketers are upping the ante — and streaming TV has become an essential channel to reach engaged voters. With surging streaming audience growth, political marketers are riding the streaming wave. Are you taking advantage of the precision targeting and performance driven measurement with CTV advertising to win over voters? Read our insights:

"How Political Campaigns Can Win with CTV"

 

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CAMPAIGN INTEL

RAGE AGAINST THE MACHINE — "Wisconsin Democrats built a winning machine. Now comes its greatest test." by Elena Schneider, POLITICO: "Cavalier Johnson, Milwaukee's Democratic acting mayor, is expected to glide to a full term on Tuesday. But he was still energetically rallying volunteers at a banquet hall this week — not just for his own race, but 'for the big ones coming up in November.'"

FIRST IN SCORE: ENDORSEMENT ALERT — "Rep. Brian Mast Endorses Stu Barnes-Israel for Congress in Indiana's 9th," from the Barnes-Israel campaign: "Rep. Brian Mast (R-Fla.) announced today his endorsement of Stu Barnes-Israel to represent Indiana's 9th Congressional District in the U.S. House of Representatives. Both Rep. Mast and Barnes-Israel served in the United States Army."

— Former President Donald Trump endorsed Sen. Mike Lee (R-Utah)

— The Congressional Progressive Caucus PAC endorsed Long Beach Mayor Robert Garcia in CA-42.

THE MAP LINES — "As Both Parties Gerrymander Furiously, State Courts Block the Way," by Nick Corasaniti and Reid J. Epstein, The New York Times: "State courts in both Democratic and Republican states have been aggressively striking down gerrymandered political maps, as this year's redistricting fights drag on and begin to create chaos in upcoming primary elections."

— "What's going on with Maryland's congressional district map? Here's where things stand in the redistricting case." by Jeff Barker, Baltimore Sun: "With a primary election scheduled for July 19, the boundary lines of Maryland's eight congressional districts are in flux. A map adopted in December to account for population changes determined by the 2020 census was struck down by a judge on March 25 as too partisan. Now, the Democratic state lawmakers who approved it are waiting to see if a newer map — their attempted fix — will meet judicial muster."

— "Ohio to begin early voting for May primary election without state legislative races," by Andrew Tobias, Cleveland Plain Dealer: "Although it wasn't always clear that it would be the case, Ohio is moving forward with a May 3 primary, with the first ballots on the brink of being mailed. … Monday is the last chance for Ohioans to register to vote or update their registrations for the primary. And on Tuesday, mail and in-person early voting will begin."

THE KEYSTONE STATE — "John Fetterman skipped the first Pa. Senate debate. His rivals made it all about him anyway." by Julia Terruso and Jonathan Tamari, The Philadelphia Inquirer: "The empty podium at stage right took a lot of hits on Sunday. From the opening moments of Pennsylvania's first Democratic Senate debate, Rep. Conor Lamb (D-Pa.) and State Rep. Malcolm Kenyatta lobbed attacks at their missing primary opponent: the front-runner, Lt. Gov. John Fetterman. In 90 minutes of jabs and jokes, both men — especially Lamb — argued that Fetterman's decision to skip the debate was an insult to voters and a red flag for his candidacy in a critical Senate contest."

MIDTERM MESSAGING — "Vulnerable Democrats warn Biden about reopening asylum," by Jonathan Cooper and Anita Snow, Associated Press: "The Biden administration's decision to end sweeping asylum limits at the border this May satisfied demands by prominent Democrats eagerly awaiting the end of a program created by Donald Trump in the name of public health. But it creates thorny political challenges for border-region Democrats who face the likely prospect of an increase in migrants who have for two years been denied the chance to seek asylum in the United States."

JUST PEACHY — "Stacey Abrams leans into Medicaid expansion as new bid for governor begins," by Greg Bluestein, The Atlanta Journal-Constitution: "Already a household name to many liberal Democrats, she's so far put her pledge to expand Medicaid — an issue aimed at a broader slice of the electorate — above all other policies. Pressed by questions on the campaign trail about economic equality, rural development or even infrastructure, Abrams regularly connects her answer to a promise to add hundreds of thousands of Georgians to the Medicaid rolls."

— "Georgia elections bill gutted in committee vote," by Mark Niesse, The Atlanta Journal-Constitution: "A Georgia Senate committee voted unanimously to remove every contentious proposal from a broad elections bill, discarding plans for GBI fraud investigations, paper ballot inspections and funding limitations."

THE SILVER STATE — "Democrats Worry That What Happens in Nevada Won't Stay in Nevada," by Jennifer Medina and Reid J. Epstein, The New York Times: "Amid a flagging economy, the state Democrats held up as a national model for more than a decade — registering and turning out first-time voters — has become the epitome of the party's difficulties going into the 2022 midterm elections. Democrats have long relied on working-class and Latino voters to win Nevada, but the loyalty of both groups is now in question."

THE GREAT LAKES STATE — "Michigan House candidate Mellissa Carone disqualified from Macomb ballot," by Beth LeBlanc and Craig Mauger, The Detroit News: "Michigan House candidate Mellissa Carone has been disqualified from the Macomb County ballot after she submitted a faulty affidavit attesting that she had no outstanding campaign finance issues. The Republican who gained national attention by testifying to unproven claims of fraud in Michigan's 2020 election has been crossed off Macomb County's online election list for the August primary and labeled as 'disqualified.'"

JUST FINE — "The Federal Election Commission fined former Rep. Duncan Hunter for using campaign funds for personal use." by Zach Montellaro, POLITICO: "The Federal Election Commission agreed to a fine with former Rep. Duncan Hunter (R-Calif.), his wife and Hunter's campaign over using campaign funds for personal use, according to documents circulated by the agency on Friday. The nation's chief financial watchdog 'found reason to believe' that Hunter and his wife (who was also his campaign manager) violated campaign finance law 'by converting campaign funds to personal use.'"

VOTER FILE — " Nearly one in four Congressional candidates in Oregon can't vote for themselves," by Chris Lehman, The Oregonian: "Even a politician running the most longshot, quixotic campaign can usually count on at least one vote: their own. But some Oregon candidates on the ballot this year can't even rely on that."

 

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AS SEEN ON TV

Rep. Mo Brooks (R-Ala.) is up with a new TV ad for his Senate bid, after losing Trump's endorsement. "There's a cost of being a true conservative, and the swamp hates Mo Brooks," the ad says. "Washington RINOs don't want a Senator Mo Brooks, but Alabama conservatives do."

— "Asian Americans call out Rep. Tim Ryan for airing ad that's 'rife with Sinophobia,'" by Kimmy Yam, NBC News: "Asian American organizers and officials are criticizing Rep. Tim Ryan (D-Ohio) , over a campaign ad they say inflames Sinophobia and anti-Asian hate. Ryan, who is running for Senate, released the spot Tuesday. In it, he claims that 'Communist China' is to blame for the loss of American jobs."

 

STEP INSIDE THE WEST WING: What's really happening in West Wing offices? Find out who's up, who's down, and who really has the president's ear in our West Wing Playbook newsletter, the insider's guide to the Biden White House and Cabinet. For buzzy nuggets and details that you won't find anywhere else, subscribe today.

 
 
THE CASH DASH

— Arizona Republican Blake Masters raised $1.1 million for his Senate bid in the first quarter of the year, his campaign announced. Fundraising reports are due to the FEC on April 15, and cover Jan. 1-March 31.

— "Fung raises over $500K in first quarter," by Ted Nesi, WPRI: "Republican congressional hopeful Allan Fung raised over $500,000 for his campaign during his first seven weeks in the race to replace Rep. Jim Langevin (D-R.I.), 12 News has learned. … The former Cranston mayor is also loaning his campaign $50,000, the person said."

 

A message from PREMION:

With the 2022 midterms in full swing— political marketers are upping the ante — and streaming TV has become an essential channel to reach engaged voters. With surging streaming audience growth, political marketers are riding the streaming wave.

For digital-first marketers, CTV is an effective way to enter TV advertising and be able to target and measure in the same way as other digital channels — and for TV-first marketers, CTV leverages the powerful combination of TV and digital capabilities to extend their reach.

Are you taking advantage of the precision targeting and performance driven measurement with CTV advertising to win over voters? Read our insights:

"How Political Campaigns Can Win with CTV"

 
STAFFING UP

— "Campaign staffing digest: Lewandowski steps back in," by Brittany Gibson, POLITICO: "Corey Lewandowski is making a slow comeback to Republican campaigns. The former Trump adviser was jettisoned from his post in Trump's political operation and other jobs last year after POLITICO reported he made unwanted sexual advances toward a donor."

— "Top Biden strategists launch new advertising firm," by Steven Shepard, POLITICO: "Top aides to now-President Joe Biden's 2020 campaign and the deep-pocketed outside group backing his agenda are launching a new advertising firm positioned at the power center of Biden-era Democratic politics. The new firm is Blue Sky Strategies, which is already working for the Biden-affiliated group Building Back Together and Future Forward, a liberal nonprofit that spent nearly $150 million in the last election. Among its founders are Patrick Bonsignore, who served as the director of paid media for Biden's successful 2020 campaign, and Jon Fromowitz, the co-founder of Future Forward and an adviser to the Biden campaign."

CODA — HEADLINE OF THE DAY — "Van Zant Brothers Write Song for Florida Gov. Ron DeSantis" — American Songwriter

 

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